keithmirchandani

ERA Global Launches Events Website

Keith Mirchandani serves as the president and CEO of Tristar Products, Inc., a company that transforms concepts into branded and internationally marketed products including home appliances, fitness equipment, and health and beauty goods. Throughout his leadership, Tristar has grown into an Inc. 5000 business and an industry leader with over $1 billion in total revenues. Keith Mirchandani also holds membership in professional organizations such as the Electronic Retailing Association, now known as ERA Global.

In 2021, the leading global home shopping association, ERA Global, launched the website platform, Events.era-global.org, which serves to anchor its transition into a multi-event association by featuring all events and allowing members to access this information remotely. The website’s content includes previous webinars and conferences. Under the Digital Events, visitors can receive updates regarding the latest trends in the home shopping and direct-to-consumer markets. The News section provides press releases and digital interviews with industry personalities.

The home shopping industry encompasses electronic retailers that provide consumers with options to purchase products directly from their homes, through e-commerce, mobile shopping, and teleshopping. The direct-to-consumer (DTC) market includes brands that are streamlining product distribution by removing third parties from the sales chain and delivering products directly to consumers. ERA Global members operate in these sister sectors across the United States, Asia, Australia, and the Middle East, promoting the interests of both producers and customers worldwide.

Tristar Products Inc. Partners with Feeding America (r)

Keith Mirchandani, an entrepreneur, and innovator serves as president and CEO of Tristar Products Inc., a direct-to-consumer company that handles multi-million-dollar brands. Under Keith Mirchandani’s direction, Tristar Products Inc. became an industry leader with more than $1 billion in retail sales.

Earlier this year, Tristar Products Inc. embarked on a social awareness campaign that sought to help fight hunger and food insecurity in America. In doing so, Tristar Products Inc. forged a partnership with Feeding America, one of the nation’s leading organizations that address the problem of hunger among underserved populations. Feeding America has a large network of food banks and food pantries that serve communities in need.

In addition to 500,000 disposable face masks, Tristar Products Inc. donated 1.5 million *meals to help support Feeding America’s mission to end hunger. Accordingly, every dollar may be translated to 10 meals. The donation will greatly ease the food insecurity problems of the people affected by the COVID 19 pandemic, which is estimated to reach up to 50 million this year, of which 17 million are children. **

Tristar Products Inc. is grateful for the privilege of launching its social awareness campaign through its partnership with Feeding America. It is an honor to work alongside volunteers across the nation who are serving the most vulnerable members of society. For Tristar Products Inc., this is just the beginning of an ongoing campaign to raise hunger and food insecurity awareness.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. Source: Feedingamerica.org

Three Tips for Business Success from an Award-Winning Entrepreneur

A resident of Fairfield, New Jersey, Keith Mirchandani is an entrepreneur with more than two decades of experience. He serves as founder, president, and chief executive officer of Tristar Products, a direct-to-consumer business that oversees numerous multi-million dollar brands. In 2019, New Era, a technology magazine for innovative entrepreneurial ideas, ranked Keith Mirchandani among the top 10 best entrepreneurs of the year; they also included his advice for successful businesses.

Experiment with New Ideas
Keith Mirchandani has taught his team to be innovators and explore new strategies to keep up with the constantly changing market. The success of his business is a result of being consistently responsive to evolving market conditions. His personal approach to inspiring novelty is to identify a specific source of stress or difficulty that does not have a solution yet, and then find a solution using affordable, good-quality products.

Stay Flexible
Market competition is inevitable, and consumer demands are continuously growing. To be able to cope adequately with them, a business must remain fluid. In Tristar Products’ case, the company leverages various markets and channels to reach consumers, including Amazon, digital marketing, social and TV media, and retail.

Listen to the Consumer
A big part of Tristar Products’ success comes from treating its consumers as its most valuable partners and letting them guide the way. The company provides its consumers with products designed to ease their life and make it a more enjoyable experience by solving their daily problems. Their kitchen products, for instance, are known for their intuitive functions and ability to take much of the time-consuming work out of the user’s hands.

Contour Leg Pillow and Power Bed Encourage Good Posture When Resting

As Tristar Products, Inc., CEO, Keith Mirchandani guides a pioneering company in the global direct-to-consumer marketplace. Committed to innovative products that offer value, Keith Mirchandani has helped introduce premium brands such as the Contour line, which encompasses leg pillow, power bed, and 2-IN-1 leg pillow. These products help ensure proper posture and therapeutic support while sleeping.

Crafted of memory foam, the Contour leg pillow has a tapered design that accommodates the leg’s individual contour and provides stability, while restoring natural alignment. It also reduces pressure that can easily build up on the hips, knees, and lower back. Allowing the knees a full range of motion, it is ventilated such that the legs stay dry and cool. Holding its shape, the pillow quickly conforms to the individual users’ actual frame.

The remote-controlled Contour power bed is designed to convert a bed of any size into an adjustable bed, without an exorbitant price tag. Placed under the head of the bed, it securely adjusts the height of the mattress and helps to alleviate common nighttime issues such as snoring, sinus pressure, and heartburn. Simply by pressing a button, the incline of the mattress is lowered or raised.

PowerXL Named among Top-Selling Brands According to Amazon Launchpad

Keith Mirchandani serves as president and CEO of Tristar Products, Inc. Under his guidance, the company has reached industry leader status. The founder of the company, Keith Mirchandani has expanded the business worldwide and introduced many brands to the market including PowerXL.

PowerXL was selected by Amazon Launchpad among 2020’s top-selling brands in the kitchenware category. Amazon Launchpad is a special program that helps new business brands to launch and market their products in Amazon’s US store. The program has succeeded in boosting product sales of hundreds of new startups and small businesses.

Amazon Launchpad announced the top-selling brands in five product categories including health and personal care, home, grocery, toys, and kitchenware. Smarter Nutrition was the top-selling brand in the health and personal care category, whereas Ambesonne reigned in the home category. Top-selling grocery brands included Palouse Brand and Shrewd Food. Multiple California-based brands such as Kids Against Maturity and Skoolzy ranked high in the toys category. Along with PowerXL, The CrunchCup and Zip Top were listed as the top-selling brands in the kitchenware category.

The PowerXL Self-Cleaning Juicer

A pioneering presence in direct-to-consumer marketing, Keith Mirchandani guides Tristar Products, Inc., and manages a portfolio of unique product lines that include Copper Chef, PowerFit, and Emeril Everyday. Keith Mirchandani’s company also developed the PowerXL brand, which includes items such as a smokeless grill, an air fryer grill, and a self-cleaning juicer.

Lifestyle diseases such as diabetes and high blood pressure are on the rise. Eating fruits and vegetables is a proven pathway to wellness. The PowerXL Self-Cleaning Juicer combines a large chute and a powerful motor to juice entire pieces of fruit and vegetables in just seconds. The juicer transforms solid foods into concentrated beverages that are easy to store in the refrigerator.

A distinct innovation of the PowerXL Self-Cleaning Juicer is its “clean” mode. Simply add water and lower the cleaning blade. This process removes all of the difficult-to-dislodge pulp and fiber from the rotating filter. Three extraction levels ensure the best cleaning process, whether the residue is soft items such as spinach, medium items such as pineapple, or hard items such as carrots.

Emerging E-Commerce Trends for 2021

Fairfield, New Jersey, resident Keith Mirchandani is a graduate of the owner/president business management program at Harvard Business School and has worked in the housewares industry for almost 30 years. As the president and CEO of Tristar Products Incorporated, Keith Mirchandani has experience with e-commerce and direct-to-consumer sales.

E-commerce is a continually growing segment of business that has made major advancements in the last decade. It has opened up the marketplace, and businesses are flocking to online platforms to sell their goods and services. Every year trends fluctuate in the sector, and 2021 will feature some specific tendencies.

A major boom in e-commerce competition is expected in 2021. With a very accessible marketplace for new businesses, overhead costs cannot compare to traditional retail. E-commerce-based businesses will have to do more to survive against heavier competition or risk failing.

Getting orders to consumers will be a big factor in determining success, as fulfillment becomes a top priority. Shipping costs must be competitive, and businesses will need to strategically plan every part of the shipping process to ensure they can get orders to customers faster than the competition.

Analytics will become increasingly important for businesses to succeed in the online marketplace. Being able to effectively target the right demographic, and having the right content, marketing, and advertising, will all rely on studying advanced analytics to get the most out of market research.

2019 AdSphere Winners – Power Air Fryer Oven and Clear TV Key

An experienced senior administrator and graduate of the Owner/President Management Program at Harvard Business School, Keith Mirchandani has served as founding CEO of Tristar Products since 1992. Under Keith Mirchandani’s leadership, two Tristar products received Best in Category honors at the 2019 AdSphere Awards.

Billed as a “seven-in-one” cooker, the PowerXL Air Fryer Pro is designed to perform the functions of a deep fryer, a rotisserie oven, a toaster oven, a microwave, a dehydrator, and a pizza grill. This AdSphere Award-winner is also a healthy option, allowing cooks to avoid additional fat and calories with its super-heated turbo cyclonic air technology.

Tristar’s other 2019 AdSphere Award-winner, the Clear TV Key, allows consumers to avoid the cost of monthly cable and satellite television subscriptions by providing clear broadcast network programming free of charge with no need for dangling wires or clunky antennas. This extremely portable device plugs into the cable outlet of any television set at home or on the go. Perfect for travel, the Clear TV Key works great while camping in an RV, or even at sea on a boat.